Buy, Build or Partner?

So you want to build a website, portal, page or whatever you want to call it. No big deal right? Easy choice right? Not really.

There are a lot of things to consider as you go down the path of W3 bliss. The top three are TCO, ROI and usability. How do you get all three, convince your executive management that the decision they will make is the right one when everything is up in the air? Well, you don't. There are too many options to consider and very few development companies have been successful in the health care portal space. Just look at your health plan's website and ask yourself, is this even close to what I do on Amazon, Progressive or most banking sites? The answer is not even close! Why, because health care is not top-of-mind for most of us like our finances are. Why do you visit your health plan's site, because you have an issue and if you don't visit a provider at least once a year, chances are you don't have too many issues.

Well, since you don't have issues, the health plan's portal doesn't have adoption ad since there aren't any eyes on the portal why should we invest? Big issue, no easy answer.

What do you do, well that is up to you really. You have to put a solid road map together, realize it is going to change and start moving. Should you buy, build or partner? That depends on several factors the biggest of which is your ability to support what you do and keep it fresh.

Have a budget, have a plan and have resources to support it all for the foreseeable future. Get support for your boss and their boss, socialize the plan in the company, take all feedback and get moving!

Health care is behind and it is up to everyone to present more.

Much more to come on this.

Some of my work

Give them what they want quickly. It doesn't need to spin, talk and twirl to be effective. WWW.azblue.com